Product Design Manager | Staff

Hi There, I'm
Bia Rodrigues

Welcome to my portfolio! Check out my work and get in touch with me.

Portrait of Bia Rodrigues, illustrated with UX lettering

About Me

Product design manager with ten years of experience across hands-on design, design ops, and multi-product platform leadership. Most recently at Gupy — an HR tech platform in Brazil — I led design across five post-acquisition products, built the company's design system from the ground up (starting with the ROI case that got it funded), and worked side by side with engineering and product leadership on decisions that actually shipped.

Services

Explore my design services, from user interface and experience to prototyping and testing. Let's craft exceptional digital experiences together.

Product Design

End-to-end product design for complex platforms, from discovery to shipping AI-powered features solo or in teams.

Design Ops and System

Scaled a design system from 92 to 21 monthly requests across 5+ teams, cutting handoff time 60% via Cursor+Figma.

Design Leadership

Led design teams through org restructuring, lifting team climate scores from 9.1 to 9.6, sustained for 6 months.

Data and Research

Ran AI-assisted card sorting with 19 stakeholders, delivering in 2 days what traditional methods take 3-4 weeks.

Work

Check out my design projects. My experience ranges from end-to-end user experience delivery and structuring design teams to launching design systems from scratch.

ECO Design SystemGUPY — DESIGN OPS

Design system from scratch

Design Ops / Design System
In progressStructuring a Design Chapter at GupyGUPY

Structuring a Design Chapter at Gupy

Design Ops / Team Structure
In progressUX Audits and Multi-Product RedesignGUPY

UX Audits and multi-product redesign

UX Research / Product Design

Get in Touch

Have any question or project in mind? I'd love to hear from you.

+55 12 98278 7767
bia.vilasb@gmail.com
Sao Paulo, Brazil